Toward A Century, Mido’s New Advertisement Shows The Beauty Of Architecture From The Perspective Of Extreme Sports

Swiss mechanical watch MIDO, founded in 1918, takes classic architecture as its watch inspiration. Like these timeless buildings, each MIDO watch is based on a timeless and classic design concept, showing the timeless design aesthetics and the fine workmanship of Swiss mechanical watchmaking. MIDO watches draw inspiration from architecture and show the timeless beauty of time.

   In order to welcome the brand’s centennial, the brand new brand advertisements incorporate extreme elements such as parkour, high-altitude dance, and waterboarding, and bring a refreshing brand image from a flipped perspective, leading watch fans to discover architectural surprises. With the glimmer of dawn, Parkour players climbed and crossed the metal structure of the Sydney Harbour Bridge with an excellent sense of balance, showing a strong grasp of the sense of space; in the passage of minutes, MIDO Mido invited A pair of elegant Vertical Dance dancers lightly flipped over the cloister of Emmanuel II of Milan, embodying the elegant architectural curve; extreme sports players ride the Flying Board, with the adrenaline surge, When it crosses the water, it reaches the sky, just like the European lighthouse is located at the tip of the Strait of Gibraltar, overlooking and conquering the ocean.

Parkour elements are included in the new MIDO brand advertising. With the glimmer of dawn, players climb and cross the metal structure of the Sydney Harbour Bridge with an excellent sense of balance, showing a strong grasp of the sense of space.
Parkour, aerial dance, water board, extreme sports and architecture
   Parkour’s use of body movements is to overcome all obstacles in nature and the city. The idea of ​​this sport is to move quickly and elegantly from one place to another, and treat all objects you encounter as obstacle classes. The elements of the practice, practitioners must not only move as quickly as possible, but also use the most direct and efficient way possible, go straight ahead, can not go back, so the parkour motto is ‘to be and to last exist and continue’, and show MIDO is a timeless value.

MIDO’s new brand advertising includes high-altitude dance elements, and a pair of elegant Vertical Dance dancers lightly flipped over the Milan Emmanuel II corridor, reflecting the elegant architectural arc.
   Vertical Dance is also called wall dance. The wall or hanging wall of the building is used as a stage for their own performance. Through the fishing rope body, they can freely perform delicate body language with the most elegant posture. Effortlessly shows excellent accuracy, just like MIDO’s mastery of watch precision. MIDO carefully crafts every detail of the watch to provide the best performance of each model, just like the Flying Board uses the latest technology to allow extreme sports players in water to jump through precise power control. Get out of the water or dive into the water and perform unexpected flips and flips.

The new brand advertisement of MIDO invites the extreme sportsman to take the Flying Board. With the surge of adrenaline, it reaches the sky when it crosses the water, just like the European lighthouse is located at the tip of the Strait of Gibraltar, overlooking and conquering the ocean.
Multifort Pioneer Adventure Chronograph
Low-key sporty style
   The MIDO Pioneer Series Adventure Chronograph is specially designed for tough sports performance. The bezel is engraved with a tachymeter scale and equipped with a chronograph function to win sports lovers. Incorporating the Pioneer Series architectural design inspiration, the Sydney Harbour Bridge in Australia The resolute structure, integrated with the vertical Geneva stripes on the face plate, the perfect beauty coupled with the precise and excellent design, make the MIDO Pioneer 60-hour chronograph watch show dynamic and dynamic. The first generation of the Multifort Pioneer Series was introduced in early 1934. The Sydney Bridge, completed in 1932, was a fallacy. This world-renowned landmark in Australia fully reflects the practical value of the process and the beauty of its structure. Last year, 2014 celebrated its 80th anniversary and became one of the oldest series in Swiss watchmaking history. The new masterpiece, the MIDO Pioneer Series Adventure Chronograph, has a masculine and robust style. It is equipped with a chronograph function, a small seconds dial at 9 o’clock, a 30-minute timer at 3 o’clock, a central chronograph second hand and 30 Minute chronograph hands, sports elements into the classic architectural replica. The mirror surface is designed with double-sided anti-glare sapphire crystal glass, which shows the excellent reading ability in multiple angles. Water-resistant up to 100 meters, with exclusive two-button push-button clasp, inspired by the tuner line design, thinner and more secure, so that it will not loose easily during exercise. The pointer is decorated with Grade A + grade fluorescent The light coating can maintain longer-lasting brightness in the dark, so that the wearer can clearly read the time regardless of day and night. The stable and restrained leather strap is recommended to be worn with formal wear to show the taste in a low-key manner.

   Multifort Pioneer Series Adventure Chronograph Charcoal PVD-treated 316L stainless steel case, bezel with speed measurement function, diameter 44 mm, hour, minute, second, date display, chronograph speed function; small seconds dial at 9 o’clock; Large central 60-second chronograph dial; 30-minute counter at 3 o’clock, screw-in crown and case back, double-sided anti-glare sapphire crystal, quick date adjustment at 10 o’clock, Mido Caliber 60 (Based on ETA A05H31) self-winding movement, 13¼ ‘, diameter 30.40 mm, thickness 7.90 mm, 27 stones, 28,800 vibrations per hour, ANACHRON-ETASTABLE spring, NIVAFLEX NM mainspring. Exquisitely decorated and intricate top-of-the-line movement with blued-steel-treated screws, with a Geneva wave design and a Mido logo. Adjust functions in five different positions for high accuracy. Provides a power reserve of at least 60 hours. The transparent sapphire crystal bottom cover can see the delicate decoration movement, engraved product number, waterproof up to 100 meters, brown ventilated calfskin leather strap, integrated with the case, ergonomic design. Security button folding clasp.
Ocean Star Caliber 80 Titanium
Designed to conquer the deep sea, showing full tenacity and lightness
   The new MIDO Ocean Star 80-Hour Series Titanium Sports Watch uses a titanium case and rubber strap to create an extremely lightweight wearing experience that enhances overall comfort. The rubber strap, the moment and the rotating bezel cleverly use orange color, and set the unique brand identity of the MIDO watch. It also injects a strong sports style into the model. The aluminum unidirectional rotating bezel has bumps The non-slip texture is convenient for one-handed operation; the folding buckle made of titanium is equipped with a strap length extension device, which makes it easier to adjust the length when wearing a wetsuit. Water-resistant up to 200 meters, a more distinctive dive watch pedigree can be set, exquisite craftsmanship can be seen in every detail; In addition, the watch is equipped with Caliber 80 automatic winding movement, providing up to 80 hours of power reserve, allowing Sinking into the ocean is more secure.

   Ocean Star Caliber 80 Titanium Polished satin-finished mercerised titanium case, smoke-coated sandblasted aluminum unidirectional rotating bezel, white Super-LumiNova® dots at 12 o’clock, diameter 42.5 mm, hour, minute, second, date, day display function, Mido Caliber 80 automatic movement (based on ETA C07.621), 11½ ‘minutes, diameter 25.60mm, thickness 5.22mm, 25 gems, Frequency of 21,600 vibrations per hour, mainspring of NIVAFLEX NM, spring of ELINCHRON II. Delicately polished movement, automatic dial adorned with the Geneva wave and beauty watch logo. Adjusted in 3 different positions, showing high accuracy, up to 80 hours of power reserve, titanium sandblasted dial with polished hour markers, white Super-LumiNova® fluorescent coating treatment, date and week display at 3 o’clock Location, double-sided anti-glare sapphire crystal, screw-in crown, case back with matte relief starfish pattern, engraved product number, water resistance up to 200 meters, orange rubber strap with titanium folding buckle and extension Diving strap.