When I first saw Daniel Slop, I felt that he was like a university professor. Although he was as silver-haired and energetic as all the figures in the business world, he only had one mouth, one kind of majesty. And confidence permeated from the words.
50 years of plum blossoms in China
There is a saying called ‘a plum blossom wears three generations’. As an emotional inheritance of many Chinese families, plum blossom has a huge consumer group and a good reputation in China. What do you think of the close relationship between plum blossom and China?
The plum blossom watch has entered China for nearly fifty years. Together with the Chinese people, she has witnessed and witnessed the changes and rise of Chinese drama, and the economy has continued to grow and develop. In the Chinese market, Plum Blossom Watch has always adhered to her clear traditional management policy, and has never been affected by those flashy fashion trends. According to our estimates, about five to six million plum watches are worn by our loyal customers, many of which are passed on to their next generations and even grandchildren. These are the basis of good word of mouth.
想 I think a precious watch is usually a very personal object. It not only indicates time to the wearer, but also accompanies its loyalty. It is also a witness of the wearer’s life experience and thus accumulates rich emotions. Especially in today’s fast-paced environment, reliable and accurate brands provide wearers with a sense of security and direction. These values of watches can be closely coordinated with the development of today’s society. Torx will go all out to meet the challenges of the market.
Plum blossom watch will go all out to meet the market challenge
Although Plum Watch has an unshakable position in the Chinese market, as far as I know, Plum Watch also experienced a period of pain during the early stages of reform and opening up. It is quite uncertain about the changing Chinese market. What do you think of it? Is there any lesson for future development at this stage?
In fact, Plum Blossom Watch has never experienced a so-called ‘painful period’ in the Chinese market. In contrast, over the past 15 years, our sales in China have continued to grow steadily. However, it is important to point out that the development speed of plum watches in China has not been as fast as the development of the entire Chinese watch market, nor is it as aggressive as some other major competitive brands. At present, more than 450 brands of watches can be seen in the Chinese market, which is enough for consumers to choose their own choices. In such a fiercely competitive market environment, Plum Watch still maintains its position as one of the top ten brands in sales. Undoubtedly, Torx will continue to go all out to meet the challenges of the market.
Please use three words to describe the plum blossom table in your mind?
Handmade Swiss quality products, customer first, value forever.
Now the competition in the Chinese watch market is very fierce, and the trend of group competition is becoming more and more obvious. So where is the core competitiveness of the plum watch?
人们 Because people’s attitude toward consumption is different, I think that different brands have their own market survival space, and consumers in general want more and more choices. In China, thousands of people with technical talents and dedication work hard for the country and society without knowing it. The Torx watch is exactly the watch made for these hard-working people.
I’ve married plum
As a family business brand, what do you think are the advantages and disadvantages of family business?
Family-run brands usually focus on product production due to limited financial resources. Those big brands will have more power in product research and development and market operation. High capital investment and clever market operation can push a brand into a dreamy world full of imagination. This market effect is undoubtedly very effective. However, from another perspective, a family-run brand also has advantages such as flexible management, clear goals, and personalization of products and services. The leaders of family-run brands are more prominent than the managers of limited liability companies, and are therefore more meticulous in business management.
As a senior manager of a traditional watch brand, you have a double degree in business administration and a LL.M. What kind of different characteristics does your background bring to your management?
I like my job, I’ve married plum, so I will do everything possible for her.