Adhere to the characteristics, also adhere to the rare
On the opening of the new store, Mr. Jean-Sebastien Gerondeau is wearing a Panerai Radiomir 1940 replica watch, which is his favorite style in the past ten minutes. When he took off his watch and showed it to reporters, he could not help lamenting that he had served Panerai for many years, and was already convinced by the Italian origin of the brand.
‘China has become the battleground for high-end watch brands, and Panerai is indeed one of the more low-key brands. I think it is precisely because of its pure blood and excellent products that it attracts many watch lovers.’ Mr Jean-Sebastien Gerondeau said that while many watch brands are involved in filming and other art forms in order to get more exposure, Panerai rarely shows up. In its view, Panerai has a unique ‘tonality’: clear characteristics, small production, and relatively rare, so many models of models are hot in the market, more difficult to find.
‘We are Italian watches, and our very unique pedigree determines that we should be unique in the high-end watch industry. The unique design and origin make Panerai’s image so distinctive and highly recognizable, while manufacturing military watches His history also adds to the image of Panerai, which is very attractive to many Chinese collectors. ‘
Expectations for Nanjing Stores are High
Mr. Jean-Sebastien Gerondeau said that Panerai was very cautious in building the brand’s distribution network, with only 20 specialty stores throughout the Asia-Pacific region. In China, a vast country, there are only a handful of Panerai stores. Following the opening of Shanghai Hang Lung Plaza and Beijing Yintai, the unveiling of the Nanjing Deji Plaza store is an important step in the development of Panerai’s select marketing network.
“For Nanjing’s specialty stores, our expectations are very high. The conditions and style that Deji Plaza already has, as well as comprehensive consideration of the quality of people flow, are in line with Panerai requirements. It can be said that The watch market is very mature. ‘
The area of Panerai Hydeki Plaza is about 50 square meters. The shop displays simple and classic Italian design style, with clean lines and simple decoration. It uses glass panels and glass curtain walls. It is reported that the materials used this time were carefully selected, using Gold Calacatta marble from Tuscany, and stucco walls with Venetian characteristics. The design inspiration is based on the history and tradition of this Florence brand. The teak wall is based on the curvilinear shape of the waves, and the arc is beautiful, highlighting the brand’s close relationship with the ocean.
Luxury concepts are actually very rich
It is said that Chinese consumers love luxury goods, and Mr. Jean-Sebastien Gerondeau admits that more and more consumers want to understand the meaning of luxury goods in recent years.
‘The concept of luxury is actually very rich. The reason why some brands and products can become luxury must have rich connotations, including origin, creativity, design, the idea behind the product, etc. This is a comprehensive concept Otherwise, what is the difference with other products? Consumers will only like it if they recognize it and understand it. ‘Mr. Jean-Sebastien Gerondeau told reporters that Chinese consumers pay great attention to details and changes when buying products. This is the difference with Western consumers.
‘We want consumers to discover the meaning of a brand,’ said Mr. Jean-Sebastien Gerondeau. ‘For example, Panerai has an inextricable bond with oceans and seas. We have launched a nautical watch this year. Sports design has a very high degree of professionalism. Five minutes before the ship’s departure is crucial for sailing competitions. We have paid attention to this period of time in watch design and reflected professionalism in details. Also Panerai has made tireless improvements to Radiomir, including the reinforcement of the lugs and crown, which can withstand stronger impacts and improve the waterproof performance of diving watches. The core of this is for everyone to see, we are doing re-engraving, but it is also a refinement of the brand concept. ‘
Italian luxury watch maker Panerai’s store in Nanjing’s Deji Plaza was officially opened recently. This is its first store in Jiangsu Province and the sixth store in China. To celebrate the event, Jean-Sebastien Gerondeau, Managing Director of Panerai Asia Pacific, and Huang Junyi, General Manager of Panerai China attended the ribbon-cutting ceremony. ‘The reason why Nanjing was chosen was because of its extremely rich and distant historical and cultural heritage, and its strong influence covering the entire Jiangsu Province, it has become a deeply cultivated land with significant growth in the international luxury market. We look forward to working closely with our business partners and deepening our connections with Panerai enthusiasts, ‘said Mr. Jean-Sebastien Gerondeau.