The inexplicable relationship between Blancpain and the food industry can be traced back to 1989. At that time, Blancpain presented three top chefs named ‘Cooks of the Century’ by the prestigious Gault et Millau, including Jo · l Robuchon (Joel · Lubson), a unique hand-carved watch for everyone. This timepiece donation made the long-established watchmaking brand and award-winning chefs realize that they have many common values, including a stable and confident way of doing things, meticulous attention to detail, and respect for tradition. The infinite patience demonstrated by innovation.
The creative short film Passion for Excellence launched by Blancpain and star chef Philippe Rochat introduces the common denominators of watchmaking masters and celebrities, not only the infinite desire for perfection, but also the products as artworks To carve out, from its every move to the tools used, it reflects the coincidence of the two.
Naturally, Blancpain has established a special connection with the chefs in the food industry-especially Jol Robuchon, Franck Giovannini and Stéphane Deécotterd, the world’s most famous star chefs-as friends of Blancpain, what they get The total number of Michelin stars has exceeded 100, and they are constantly growing with amazing achievements.
At the same time, Blancpain has continued to build richer cooperative relationships with the gourmet sector, unswervingly supporting the international culinary event Bocuse d’ r and playing a key role as its official timekeeper. This top event attracts the world’s most talented chefs to participate every year, and the winners of the competition will receive the Blancpain Awards including Blancpain’s fine timepieces. In addition, Blancpain is also a partner of Semaine du Go? T, and maintains a good relationship with the luxury hotel alliance Relais & Chateaux and the Leading Hotels of the World. Partnership.
Over the years, Blancpain has been advancing in the practice of the brand concept, and firmly believes that the three qualities of passion, reliability and emotion are the common ground of fine watchmaking and fine cuisine. In the brand magazine ‘Lettres du Brassus’, which is released every year, Blancpain brings delightful experience to thousands of readers through articles introducing food, famous wines and regional specialties, integrating fine watchmaking with the culture of fine food and wine.
On the second floor of Blancpain’s largest flagship store in the world, Shanghai Xintiandi Flagship Store, Blancpain has set up a dedicated leisure club to provide a comfortable lifestyle for the distinguished guests of the brand, to attract visitors to understand the food culture, and to know the origin of watches. Feel the true Swiss culture behind food and watches. The purpose of Blancpain is to allow people to fully understand and share the brand’s true knowledge and philosophy-in addition to watches, understanding and pursuit of a better life.
Speaking of top-level gourmet feasts, I have to mention L.Atelier de Jo · l Robuchon, a world-renowned gourmet brand founded by Mr. Jo · l Robuchon, a world-class celebrity chef of Blancpain. It opened last year on the 18th of the Bund. This is the first Michelin restaurant to be opened in mainland China. It is of great significance and attracts discerning customers.
Group photo of Mr. Lubson wearing Blancpain with Mr. Alain Delamuraz, global vice president and marketing director of Blancpain
Mr. Lubson is the youngest (38-year-old) chef with a Michelin star rating in the world. He is also a French chef who has the most Michelin-starred restaurants in the world and has an amazing 33 stars. This time he opened the first restaurant in mainland China, using bold red and black as the color matching, and adopted a professional open kitchen design to make it stand out from other high-end restaurants.
As a proof of contact with Blancpain, the kitchen wall of this store is decorated with four Blancpain wall clocks, which are immediately noticeable as soon as they enter the restaurant. They have witnessed the precious partnership that Blancpain has established with this celebrity legend over the years, and Blancpain’s full support for the life arts field for several years.