Monthly Archives: June 2014

Celebrate The Warm And Festive Season Cartier Shanghai K11 Limited-time Boutique Opens Elegantly

On December 18, 2018, Cartier opened a limited-time boutique on the second floor of Shanghai K11 Shopping Art Center, and presented festive art installations on the first floor atrium to celebrate the opening of the limited-time boutique and the Christmas and New Year season advent.

Cartier Shanghai K11 Limited Time Boutique

Located in the K11 Shopping Art Center, which integrates art and life, Cartier’s K11 limited-time boutique follows the brand’s century-old concept of ‘bronze concept’, and many of its works sparkle French art and excellent craftsmanship against the background of copper. . The newly renovated boutique is subtly divided into women’s works, men’s works, diamonds and classics and accessories. The beige curtain wall echoes the wool rug in harmony, and the detailed layout reveals meticulous care, allowing guests to enjoy the noble shopping experience while savoring the artistic atmosphere of life.

In order to celebrate the opening of the limited-time boutique, Cartier turned the atrium of K11 into a festive paradise, praising Christmas and New Year: the cheetah, a symbol of Cartier, elegantly sits beside a white gift box, surrounded by gift boxes, like a watch gear Precise rotation; echoing Cartier’s Christmas swing, swaying, full of festive romance. In addition to art installations at your fingertips, Cartier also captures the true meaning of the festival and shares the warm blessings: the festive song list carefully selected by the brand, which is changed weekly, and can be scanned and sent to relatives and friends for a joyous praise; There is also a Cartier mini Christmas tree waiting to be found, which unexpectedly meets surprises.

Cartier Shanghai K11 limited-time boutique looks forward to the guests to share surprise Christmas and New Year season.

Boutique address: 203B, 2nd floor, 300 Huaihai Middle Road, Huangpu District, Shanghai

Cartier Shanghai K11 Limited Time Boutique

Atrium Festival Art Installation, K11, Shanghai, Cartier

Atrium Festival Art Installation, K11, Shanghai, Cartier

Cartier Shanghai K11 Limited Time Boutique

Cartier Shanghai K11 limited-time boutique holiday window

Cartier Shanghai K11 limited-time boutique-festival appreciation

Cartier LOVE bracelet

Cartier Justeun Clou Bangle

Panthèrede Cartier bracelet

Panthèrede Cartier necklace

Panthère de Cartier Cartier Cheetah Watch

SantosdeCartier watch

BallonBleudeCartier watch

TankLouisCartier watch

SantosdeCartier biplane shaped cufflinks

Cartier Santos100 series belt

Panthèrede Cartier clutch

LaPanthèreEaudeParfum Cheetah Perfume

Control Your Time Calmly Appreciate Glashütte Original Mp Universal Watch With The New Automatic Calibre 89-02 Movement

The Baselworld Watch & Jewellery Expo 2015 held a press conference on March 18th, Beijing time, and officially kicked off. More than 4,000 journalists have visited Baselworld, the most representative event of the year in the watch and jewelry industry. The report team in front of the Watch House has arrived at Baselworld to bring you the latest and fastest comprehensive exhibition report. Let’s follow in the footsteps of the Watch House to appreciate the surprises brought by the original Glashütte brand at the 2015 Baselworld Watch & Jewellery Expo.

 Germany’s top watchmaker Glashütte Original has paired the new Caliber 89-02 with the new Calibre 89-02 movement. The Calibre 89-02 caliber has an automatic tourbillon that provides travelers with a choice of 37 world time zones, each of which is represented by an airport code designated by the International Air Transport Association (IATA) for the main international airport in that time zone.

24 time zones offset from GMT by 1 hour, daylight saving time (DST) or standard time (STD) at 8 o’clock shows black IATA code, 10 time zones and Greenwich Mean Time (GMT) keeps the offset in units of 30 minutes and displays it in blue IATA code. The remaining 3 time zones are offset by 15 minutes or 45 minutes from Greenwich Mean Time (GMT) and displays in red IATA code. The color code allows the user to tell the offset of the watch from Greenwich Mean Time at a glance.

 Therefore, Glashütte original designers attach great importance to local (destination) time, the center hour and minute hands of the dial, the small seconds dial at 6 o’clock, the day / night window at 9 o’clock, and the iconic large calendar at 4 o’clock Both are used to display the local time at the destination. Another reference point for the destination time is two small windows at 8 o’clock, which indicate whether the time zone of the destination is daylight saving time (DST) or standard time (STD).

 In addition, the silver frosted dial of the new MP MP is equipped with black orbital scales and black Roman numerals, and the central longitudinal axis is symmetrically distributed. On the central horizontal axis, there is a local time day / night window at 9 o’clock. The lower part is the night sky, the upper part is the golden sun, and the original Glashütte logo at 3 o’clock. Roman and Arabic numerals, orbital and minute scales are laser engraved and black plated. The central pear-shaped hour and minute hands, the home time hour and minute hands, the small second hand, and the day / night hand at the destination time are made of blue steel.

 The 72-hour power reserve display inside the home time schedule is black, which is very noticeable on an ivory white background, while the day / night display of home time indicates night with black dots, and white dots indicate day.

 The case back has a sapphire crystal window, which allows you to clearly appreciate the details and features brought by Germany’s top watchmaking processes, including the Glashütte column decoration, the double G logo on the eccentric rotor, blue steel screws and plating Hand-carved balance wheel splint.

 So how to adjust the destination time? If the traveler is moving east (time advances), simply turn the crown at 4 o’clock clockwise until the IATA code representing the destination time zone appears in the daylight saving time (DST) or standard time (STD) window. If the traveler goes west (backward in time), simply rotate the crown counterclockwise.

 Calibre 89-02 calibre vibrates at 4 Hz (28,000 A / h) with eccentric rotor. The four golden screws on the edge of the balance wheel can adjust the oscillation system, eliminating the extra power consumption caused by installing the adjuster on the balance spring, so that the movement can continue to run longer, thereby improving accuracy. Calibre 89-02 movement consists of 400 individual parts.

 
 This perfect travel companion from Glashütte comes in a 44mm matte or polished red or white gold case with a matte black or blue Louisiana alligator strap and a red or white gold folding buckle. The Senator’s Universal Watch comes with a shiny, shiny black wooden case that complements the superb German watchmaking process.

 For more details, please click Watch House 2015 Basel Live Show Feature:

Toward A Century, Mido’s New Advertisement Shows The Beauty Of Architecture From The Perspective Of Extreme Sports

Swiss mechanical watch MIDO, founded in 1918, takes classic architecture as its watch inspiration. Like these timeless buildings, each MIDO watch is based on a timeless and classic design concept, showing the timeless design aesthetics and the fine workmanship of Swiss mechanical watchmaking. MIDO watches draw inspiration from architecture and show the timeless beauty of time.

   In order to welcome the brand’s centennial, the brand new brand advertisements incorporate extreme elements such as parkour, high-altitude dance, and waterboarding, and bring a refreshing brand image from a flipped perspective, leading watch fans to discover architectural surprises. With the glimmer of dawn, Parkour players climbed and crossed the metal structure of the Sydney Harbour Bridge with an excellent sense of balance, showing a strong grasp of the sense of space; in the passage of minutes, MIDO Mido invited A pair of elegant Vertical Dance dancers lightly flipped over the cloister of Emmanuel II of Milan, embodying the elegant architectural curve; extreme sports players ride the Flying Board, with the adrenaline surge, When it crosses the water, it reaches the sky, just like the European lighthouse is located at the tip of the Strait of Gibraltar, overlooking and conquering the ocean.

Parkour elements are included in the new MIDO brand advertising. With the glimmer of dawn, players climb and cross the metal structure of the Sydney Harbour Bridge with an excellent sense of balance, showing a strong grasp of the sense of space.
Parkour, aerial dance, water board, extreme sports and architecture
   Parkour’s use of body movements is to overcome all obstacles in nature and the city. The idea of ​​this sport is to move quickly and elegantly from one place to another, and treat all objects you encounter as obstacle classes. The elements of the practice, practitioners must not only move as quickly as possible, but also use the most direct and efficient way possible, go straight ahead, can not go back, so the parkour motto is ‘to be and to last exist and continue’, and show MIDO is a timeless value.

MIDO’s new brand advertising includes high-altitude dance elements, and a pair of elegant Vertical Dance dancers lightly flipped over the Milan Emmanuel II corridor, reflecting the elegant architectural arc.
   Vertical Dance is also called wall dance. The wall or hanging wall of the building is used as a stage for their own performance. Through the fishing rope body, they can freely perform delicate body language with the most elegant posture. Effortlessly shows excellent accuracy, just like MIDO’s mastery of watch precision. MIDO carefully crafts every detail of the watch to provide the best performance of each model, just like the Flying Board uses the latest technology to allow extreme sports players in water to jump through precise power control. Get out of the water or dive into the water and perform unexpected flips and flips.

The new brand advertisement of MIDO invites the extreme sportsman to take the Flying Board. With the surge of adrenaline, it reaches the sky when it crosses the water, just like the European lighthouse is located at the tip of the Strait of Gibraltar, overlooking and conquering the ocean.
Multifort Pioneer Adventure Chronograph
Low-key sporty style
   The MIDO Pioneer Series Adventure Chronograph is specially designed for tough sports performance. The bezel is engraved with a tachymeter scale and equipped with a chronograph function to win sports lovers. Incorporating the Pioneer Series architectural design inspiration, the Sydney Harbour Bridge in Australia The resolute structure, integrated with the vertical Geneva stripes on the face plate, the perfect beauty coupled with the precise and excellent design, make the MIDO Pioneer 60-hour chronograph watch show dynamic and dynamic. The first generation of the Multifort Pioneer Series was introduced in early 1934. The Sydney Bridge, completed in 1932, was a fallacy. This world-renowned landmark in Australia fully reflects the practical value of the process and the beauty of its structure. Last year, 2014 celebrated its 80th anniversary and became one of the oldest series in Swiss watchmaking history. The new masterpiece, the MIDO Pioneer Series Adventure Chronograph, has a masculine and robust style. It is equipped with a chronograph function, a small seconds dial at 9 o’clock, a 30-minute timer at 3 o’clock, a central chronograph second hand and 30 Minute chronograph hands, sports elements into the classic architectural replica. The mirror surface is designed with double-sided anti-glare sapphire crystal glass, which shows the excellent reading ability in multiple angles. Water-resistant up to 100 meters, with exclusive two-button push-button clasp, inspired by the tuner line design, thinner and more secure, so that it will not loose easily during exercise. The pointer is decorated with Grade A + grade fluorescent The light coating can maintain longer-lasting brightness in the dark, so that the wearer can clearly read the time regardless of day and night. The stable and restrained leather strap is recommended to be worn with formal wear to show the taste in a low-key manner.

   Multifort Pioneer Series Adventure Chronograph Charcoal PVD-treated 316L stainless steel case, bezel with speed measurement function, diameter 44 mm, hour, minute, second, date display, chronograph speed function; small seconds dial at 9 o’clock; Large central 60-second chronograph dial; 30-minute counter at 3 o’clock, screw-in crown and case back, double-sided anti-glare sapphire crystal, quick date adjustment at 10 o’clock, Mido Caliber 60 (Based on ETA A05H31) self-winding movement, 13¼ ‘, diameter 30.40 mm, thickness 7.90 mm, 27 stones, 28,800 vibrations per hour, ANACHRON-ETASTABLE spring, NIVAFLEX NM mainspring. Exquisitely decorated and intricate top-of-the-line movement with blued-steel-treated screws, with a Geneva wave design and a Mido logo. Adjust functions in five different positions for high accuracy. Provides a power reserve of at least 60 hours. The transparent sapphire crystal bottom cover can see the delicate decoration movement, engraved product number, waterproof up to 100 meters, brown ventilated calfskin leather strap, integrated with the case, ergonomic design. Security button folding clasp.
Ocean Star Caliber 80 Titanium
Designed to conquer the deep sea, showing full tenacity and lightness
   The new MIDO Ocean Star 80-Hour Series Titanium Sports Watch uses a titanium case and rubber strap to create an extremely lightweight wearing experience that enhances overall comfort. The rubber strap, the moment and the rotating bezel cleverly use orange color, and set the unique brand identity of the MIDO watch. It also injects a strong sports style into the model. The aluminum unidirectional rotating bezel has bumps The non-slip texture is convenient for one-handed operation; the folding buckle made of titanium is equipped with a strap length extension device, which makes it easier to adjust the length when wearing a wetsuit. Water-resistant up to 200 meters, a more distinctive dive watch pedigree can be set, exquisite craftsmanship can be seen in every detail; In addition, the watch is equipped with Caliber 80 automatic winding movement, providing up to 80 hours of power reserve, allowing Sinking into the ocean is more secure.

   Ocean Star Caliber 80 Titanium Polished satin-finished mercerised titanium case, smoke-coated sandblasted aluminum unidirectional rotating bezel, white Super-LumiNova® dots at 12 o’clock, diameter 42.5 mm, hour, minute, second, date, day display function, Mido Caliber 80 automatic movement (based on ETA C07.621), 11½ ‘minutes, diameter 25.60mm, thickness 5.22mm, 25 gems, Frequency of 21,600 vibrations per hour, mainspring of NIVAFLEX NM, spring of ELINCHRON II. Delicately polished movement, automatic dial adorned with the Geneva wave and beauty watch logo. Adjusted in 3 different positions, showing high accuracy, up to 80 hours of power reserve, titanium sandblasted dial with polished hour markers, white Super-LumiNova® fluorescent coating treatment, date and week display at 3 o’clock Location, double-sided anti-glare sapphire crystal, screw-in crown, case back with matte relief starfish pattern, engraved product number, water resistance up to 200 meters, orange rubber strap with titanium folding buckle and extension Diving strap.