For Baume & Mercier, the prerequisite consideration for all innovative research and development is ‘quality’! The rest will come naturally. In addition to the ‘visible’ design of a watch, it also has ‘invisible’ but vital characteristics in order to determine the value of the watch. Of course, these features obviously include reliability and performance, but we cannot ignore its accompanying services, ability of after-sales maintenance, brand image and its ethics. So many elements-of course, there are many other considerations and aspects, which are the topics that Baume & Mercier pays attention to all the time.
Demanding impeccable quality is an unquestionable consistent philosophy for Baume & Mercier, a prerequisite for all new research and development. Baume and Mercier is holding on to this concept to start all creative projects. But there is another feature: a consistent overall vision. In other words, the same director oversees product development, manufacturing, and customer service. This coherent organization can ensure multiple superior benefits such as watch quality, its value and its environment. This will not decentralize the responsibilities and ensure that each stage of the timepiece creation can operate perfectly.
Fully prepared for sustainability
Baume & Mercier strictly stipulates that the watches and parts manufactured by the brand must undergo a series of quality tests and control, but the upstream preparations before this have determined everything. Even before the first draft of the design draft, Baume & Mercier had anticipated, foreseen, and carried out the most complete preparatory work, because these were the decisive keys. Quality control is important, but from the beginning, it will be more efficient to face all the restrictions that may be encountered in the production, sales and use of watches in the future. When designing a watch, you must also anticipate the various conditions that the watch may face in a few years. At the beginning, you must consider the problems that after-sales maintenance, parts logistics and production will face, as well as legal considerations. Products and their environment and related services can comply with various regulations in different countries or regions.
Each stage of the Baume & Mercier watch must undergo rigorous testing and control. The same goes for the movement with the most components in a watch. Baume & Mercier must ensure its precise and reliable performance. When the first batch of watches is assembled, the test samples before the series are manufactured and tested by the company’s employees. If necessary, the watch must be improved again until it is perfect before the production of the watch can be officially started. Once the manufacturing starts, the company will analyze any small feedback to identify problems and improve immediately. Moreover, these experiences are all documented in detail as a guideline for developing new products in the future.
In terms of quality, there is a statistic that can’t be cheated, and there is no doubt that it is the number of watches returned by customers within the warranty period. From this aspect, you can witness the virtuous cycle of demanding quality from Baume & Mercier, because the Baume & Mercier watch return rate that has been returned during the warranty period has been declining (which is already one of the lowest in the industry).
The focus is on the customer
To a Baume & Mercier, quality is by no means an exaggerated empty talk. Brand-made watches are returned to the after-sales service center for repair. The most common factors are accidental damage or magnetic interference, which are external causes beyond the control of the manufacturing process.
Customers have always been the focus of Baume & Mercier. As a result, the brand’s main goal is to provide customers with convenient and convenient inspection and repair centers, which have been located in more than 100 countries so far. However, the most sophisticated or small-volume timepieces, as well as the more exclusive products such as antique watches, are returned to the Les Brenets watchmaking workshop in Zhuolu, where they are delivered to the most experienced professional watchmakers. Inspection and maintenance.
As for the representative models made by the brand in the past 20 years, Baume & Mercier believes that the company has an obligation to keep an inventory of parts required for each model. For watches sold before this time, Baume & Mercier will also work hard to help customers get their watches back on track, although this process can sometimes require more time and money. In any case, it is certain that when a customer buys a Baume & Mercier watch today, the brand will faithfully accompany the customer’s watch for the next 200 years.
Beyond tangible intangible advantages
In the eyes of the buyer, the first obvious element is the design of the watch, so the celebrity must of course put all efforts into the design stage to create a beautiful timepiece. But in addition to these specific appearance and aesthetic elements, the watch also carries many intangible features-its reliability, various performances, prices, incidental guarantees, inspection or repair services that can be provided after being damaged by impact, brands Image. These are the ‘non-material’ but crucial aspects that must be considered when buying luxury watches. From this point of view, the Baume & Mercier watch is always more than just a watch, it has more intangible advantages.