Grand Opening Of Zurich’s Bahnhofstrasse Self-employed Store

Since recently cooperating with retailer Turler to open a store at Zurich Airport, IWC has now opened a new store at 61 Banhhofstrasse, Zurich’s most prestigious commercial street. How much attention this famous watch maker attaches to its domestic market has also found a home for its own timepieces in high-end commercial treasures.
    ‘Man, your time is coming’, this slogan has been prominently posted on the wall of 61 Bahnhofstrasse, Zurich for several weeks, in order to create market expectations led by male customers. IWC’s new store has finally opened, and it has brought the era of men. It presents a world with 6 different watch families.
    ‘Few people come to Zurich to visit Bahnhofstrasse,’ said Linus Fuchs, president of IWC Switzerland. ‘We are glad to finally have the opportunity to showcase our philosophy. Our mechanical watches are as unique as this street.’ Tourists must not only look forward to seeing our watch collections, but also IWC watch franchised stores. Unique style.
IWC 61 Bahnhofstrasse, Zurich
    IWC’s own designers decorated a 60-square-meter sales store and built an atmosphere that fully reflects the brand image. The simple design is perfectly combined with architecture and innovation. Black wood, glass, chrome-yellow, leather and polished aluminum all reflect the technical inspiration of IWC. The atmosphere blended together is elegant and charming.
    ‘For the first time, we have adopted a new visitor area in the design of a new store in Switzerland.’ Linus Fuchs said that this famous building began in 1909 and is a large family of IWC watches-Pilot, Portuguese, Ingenieur, Aquatimer Da Vinci and Portofina have created a fitting, traditional, tilted environment. These watch families date back to the 20th century.
Inside the IWC store, 61 Bahnhofstrasse, Zurich
    The concept of IWC’s new showcase in Schaffhausen illustrates the importance of the world’s themes echoing their watch family. For example, it was based on aviation history that Pilot Pilot Watch Family was established. The Aquatimer family of diver watches takes us on a bizarre journey into the deep ocean of the world. The Da Vinci series is a tribute to the world-renowned genius of the Italian Renaissance. The Ingenieur family of engineers reflects advanced technology and engineering. The picturesque town of Portofino represents its appeal to the immortal superstars of the entertainment industry in the 1950s and 1960s, and has also given its name to another well-loved watch family.
    Because this year is the year of IWC’s pilot watch, it is this series of watches that proudly became the first collection displayed on the 61st window of Bahnhofstrasse. This series of watches has also been completely improved this year, and includes five models of the Top Gun series. The legendary variety of lively cockpit instruments and analog horizons are the technically inspired background of this year’s popular Pilot Pilot’s Watch.

Jacques Droy Lady 8 High Jewelry Ladies Watch

8 symbolizes infinity and perfection, it is Jacques Dro’s lucky number, which has been presented on the dial of the Grande Seconde series. This brand’s eternal source of inspiration now appears for the first time on the case and buckle of a gorgeous women’s watch. The design on the side of the watch is a combination of amusement and jewellery, which is enough for all women.

 A diamond band surrounds the bezel, highlighting the exquisite curve of the watch, showing the beauty of simplicity. The extended effect of the crown makes the case more round and full, while the curved sapphire crystal, dial and hands further show the three-dimensional effect of this timepiece.

 The final beauty: a round pearl or gem is set on the top of the watch, making the watch more elegant and luxurious. This inlay is matched with the selected dial, which the wearer can rotate at the touch of a finger, making it irresistible.

 Lady 8 discards the lugs and connects the satin or crocodile leather strap directly to the diamond-set white, red gold or stainless steel case, making the watch smoother.

“ Lady 8 ” technical parameters

Model: J014504570

Movement: Jaquet Droz 1153, self-winding mechanical movement, double barrel, 22K white gold oscillating weight

Display: central hour and minute hands

Gem setting: 28 gems

Power reserve: 68 hours

Vibration frequency: 28,800 times / hour

Case: 18K white gold, bezel and outer edge set with 128 and 148 diamonds (1.621 carats), white pearl and white mother-of-pearl cabochon at 12 o’clock, thickness 12.7 mm

Diameter: 35 mm

Water resistance: 3 bar (30 meters)

Dial: White mother-of-pearl curved dial

Hands: Blue steel bow pointer

Strap: grey hand-rolled alligator leather strap

Buckle: 18K white gold folding buckle set with 118 diamonds (0.77 carats)

Diamonds: IF to VVS1, double turning, D to G total weight 2.395 carats

Langue: Dresden-florence On The Elbe

Dresden, Saxony, Germany, is known as ‘Florence on the Elbe’. Although it was destroyed in the 20th century, it has never lost its royal heritage and cultural heritage. Since the beginning of the century, its artistic goddess has a lot of beauty, and its precision technology has come out on top; the princely aristocracy has been turbulent on its land, and music and literature have lived in its embrace. Even the Elbe River, which rushes down, deliberately folds its waist, and sings the chant of nature for it with its wide river beach and gentle current.

Dresden Author: Pang Serena
18th-century medical scientist and author Daniel Triller (1695-1782) wrote:
It’s really dazzling,
Solomon once said.
Ah, if this Dresden
Can be seen by him!

   Looking around Dresden from the top of the cross church, people see countless architectural treasures on the right side of the Elbe. These include the new town hall tower, the Notre Dame Cathedral, the Bruhl platform, the Semper Opera House, the Holy Trinity. The building complex including the Church of One, the Dresden Palace, the Zwinger Palace, the court church, and the Green Dome Treasure Hall, is a collection of Renaissance, Baroque, and Classicist styles; the Baroque area on the left side of the river bank is elegant Noble, serene and peaceful, the streets filled with galleries and antique shops are filled with fascinating artistic atmosphere. This new city area, which was not much damaged in the Dresden bombing, suddenly became an actual old city.

Dresden Author: Pang Serena
   Think of historical figures. Outside of music and art writers such as Wagner, Sempa, and Erich Kestner, and precision instrumentalists such as Gutkes and Lange, people always think of the princes and nobles of the Saxon Wetting dynasty . Among them, the ‘Power King’ August II (1670-1733) will undoubtedly come to mind first. After all, this mighty, Saxony electorate with many titles in his lifetime left too much cultural heritage for Dresden. He has a royal collection in his lifetime, from paintings to precision instruments, and is still a Dresden treasure unmatched in other cities. His fascinating complex of Chinese porcelain made him buy Chinese porcelain madly. By 1700, the emperor already had more than 35,000 pieces of fine and expensive Chinese porcelain. Not only that, this obsession also gave him a clever idea, and he decided to send someone to develop European porcelain. A few years later, his royal alchemist Johann Friedrich Boettger (1682-1719) was in Albrechtsburg, the famous Meissen suburb outside Dresden. In the castle, Meissen white porcelain was successfully burned with local kaolin. Since then, Meissen in Saxony has become the capital of German porcelain.
   As the capital of the Free State of Saxony, the beautiful Dresden is always love at first sight. This indispensable political, economic and cultural center of eastern Germany, with its unique temperament, its courteous and courteous endowment, its gentle and unrestrained spirit, effortlessly fascinates every passer-by. In the Sorbian Sorbian language, Dresden means ‘the inhabitants of the forest by the river’, which shows the natural beauty of the Elbe Valley with its beautiful grass and fertilizer.
   In the 19th century, Dresden was popular as the capital of the Saxony Kingdom. By the beginning of the 20th century, it suddenly became a lively metropolis with nearly 400,000 residents. It is not only a trading place for art and antiques from various countries, but also an eye-catching industrial manufacturing center, which has witnessed miracles created in the fields of watchmaking, camera lenses and food and medicine. Well-known brands such as Lange watches and Zeiss lenses came into being at that time.
   But the 20th century is an eventful one. Before the end of World War II, Dresden suffered a devastating disaster. Bombs turned past glory into ashes, and iconic buildings such as the Notre Dame Cathedral, Zwinger Palace, and Semper Opera House were all spared. What remains is the painful lesson in the ruins.
   In 1990, Germany and Germany were unified. Dresden was reborn and bathed in the glory of peaceful development. Its watch manufacturing, automotive industry, scientific research and innovative design have begun to lead the world. Lange opened a specialty store in the city center. The Porsche factory and the Volkswagen Phaeton glass factory settled here. Educational institutions such as the University of Technology and the Design Institute have allowed a large number of young blood to start businesses here. With the increasing number of sunrise companies, Dresden has become a veritable ‘German Silicon Valley’ with its innovative spirit of advancing with the times.
   The old buildings in Dresden have also been gradually renovated. The restored royal art collections, such as the Ancient Masters Gallery, Modern Masters Gallery, Royal Treasure Hall, Porcelain Hall, and Mathematical Physics Salon, make visitors linger. Previously, the Semper Opera House also completed the restoration work in 1985 with the efforts of the former East German government.

Dresden Author: Pang Serena
   In 2005, the landmark Notre Dame Cathedral in Dresden, after 13 years of reconstruction, finally stood up again, and the light was again shining. Its new brick and old tile black and white exterior wall, and the source of the golden holy cross on the top of its tower are all intriguing stories.
   Photographer Xiaowei Wei’s shooting in Germany was initiated by the watchmaking brand Lange from Saxony, Germany. From Dresden to Leipzig, from Chemnitz to Glashütte, after more than a month, Wu Xiaowei traveled throughout Saxony. From the calm perspective of onlookers, he took thousands of breathtaking works on Saxony’s nature, history, humanities, business traditions and characters. In these works, the valley greenery and sandstone wonders bring Saxony’s unique geographical environment. Sandstone architecture records the history of Saxony’s breathlessness, while the artisans who created with the mind, soul and hands show Saxony’s pride. Handicraft tradition. The representative works shot this time will be exhibited in the National Art Museum of China from April 24th to May 3rd in the name of ‘Saxony: Home of German Superb Craftsmanship-Wu Xiaowei Photography Exhibition’. The exhibition is hosted by Guangming Daily and curated by Mr. Fan Di’an, Dean of the Central Academy of Fine Arts.
‘Saxony: The Home of German Craftsmanship-Wu Xiaowei Photography Exhibition’
Date: April 24 to May 3, 2016 (closed days: April 25, April 30)
Venue: Halls 13-17 on the third floor of the National Art Museum of China
Address: No. 1 Wusi Street, Dongcheng District, Beijing
Opening hours: 9: 00-17: 00 (closed at 16:00)

Simple And Practical Three Highly Similar Diving Watches Recommended

I don’t know if everyone has such a feeling. Now many brand watches are becoming more and more similar? In fact, there have been no new features for many years. They are all improvements to existing functions and innovations in style. However, the dial of the watch is so large that it may be accidentally different from that of other popular brands. A watch has some overlap. Today, Watch House recommends three similar diving watches to everyone, I hope everyone likes them.

Longines HYDROCONQUEST L3.642.4.56.6 watch

Watch Series: Automatic
Case material: Stainless steel
Strap material: stainless steel
Case diameter: 41 mm
Domestic public price: ¥ 9600
Watch details: CALIBRE 5 automatic watch 41 mm series WAN2110.BA0822 watch

Watch Series: Diving Series
Movement type: automatic machinery
Case material: stainless steel
Strap material: stainless steel
Case diameter: 41 mm
Domestic public price: 16400
Watch details: ACTION DIVER C013.407.11.051.00 watch

Movement type: automatic machinery
Case material: stainless steel
Strap material: stainless steel
Case diameter: 43.2 mm
Domestic public price: ¥ 6200
Details of the watch: The ACTION DIVER series is the most cost-effective watch. The watch is made of stainless steel case and bracelet. The dot hour markers are matched with luminous hands to ensure accurate reading under water. There is a date display window at the position, and the watch is water-resistant to 200 meters.

In summary: similar watches do not necessarily say who copied them, because to a certain stage, it may be that this design is more in line with the current aesthetics, or it may be that this design is more in line with the diving needs. I believe that such brand watches do not bother to imitate plagiarism, nor will they imitate plagiarism.

Omegaω Unveiled At Beijing Xinguangtiandi In 2012

A few days ago, Omega, a well-known Swiss watch brand with a long history of more than 160 years, unveiled a full range of new products from Basel in 2012 at the Beijing Xinguang Tiandi Shopping Center, presenting a special watch feast in the form of an exhibition. Consumers take a quick look. This exhibition will last for a week.
Since the brand’s establishment, Omega has always adhered to the pioneering spirit of the brand’s origins and has been committed to innovation in many fields such as precision technology, design and sports timing, and spared no effort to promote the development of watchmaking technology and the history of watchmaking. At the Basel Watch & Jewellery Show in March 2012, Omega Glory launched a series of new masterpieces. The Omega coaxial movement family has added new members, with GMT and day / date display functions. In addition, the new material CeragoldTM makes its global debut and is the first to be used on the new Omega Seahorse Marine Universe Watch. Just one month later, Omega brought the hotly-received new series of Basel to the international high-end fashion shopping hall, Beijing Xinguang Tiandi, and presented it to highly appreciative Chinese consumers. Shin Kong Place, located at the core of Beijing’s CBD, brings together many top international brands, and has always led the fashion shopping trend in Beijing with a high-end elegant atmosphere and noble and comfortable shopping experience. In 2012, Omega joined hands with them, and on the occasion of the fifth anniversary of the establishment of Shin Kong Place, the 2012 Basel New Products Fair will bring consumers an excellent experience of admiring extraordinary watches.

Omega’s innovation is not only penetrated by pioneering watchmaking technology, but also reflected in innovative materials beyond imagination. At the Baselworld 2012, Omega released the Omega Seahorse Ocean Universe Ceragold watch, which is different in that the bezel uses a new and innovative Ceragold material, which uses special craftsmanship to perfect 18K red gold and zirconium-based ceramics. Convergence is truly the world’s first. Like every previous Marine Universe watch, this Ceragold model has many professional diving watch functions such as a unidirectional rotating bezel and a helium exhaust valve. The 18K red gold hour dial on the dial is coated with a white luminous coating, which, like the polished arched 18K red gold hour and second hands, emits blue light in a dark environment. The dots on the minute hand and diving bezel glow green. This feature makes it easy to read the time with one glance when diving. All marine universe models are water-resistant to 600 meters.
In 2012, Omega launched a number of new superpowers to pay tribute to its glorious and legendary history!
To commemorate the 50th anniversary of the first Omega Speedmaster entered space in 1962, and to pay tribute to astronaut Walter Schiera and his historic watch, Omega specially launched the Speedmaster series ‘the first into space ‘Omega’ numbered chronograph. The polished and frosted 39.70 mm stainless steel case is equipped with the famous 1861 manual winding movement. The screw-down stainless steel case back is embossed with the unique Omega seahorse emblem and the ‘THE FIRST OMEGA IN SPACE’ ‘(The first Omega to enter space),’ OCTOBER 3, 1962 ‘(date of the’ Mercury-Hercules 8 ‘mission). The Omega Speedmaster ‘First Omega in Space’ chronograph number is on sale. The unique number of each watch is engraved on the case back.

At the beginning of the Speedmaster series, it felt the pursuit of racers and rally cars with its extraordinary timing performance and outstanding design beauty. The new Omega Speedmaster Series racing chronograph is a tribute to the decades-long relationship between Speedmaster and motorsport. The bezel is equipped with a matte black aluminum tachymeter ring, and the tachymeter scale colors above are available in gray, gray-yellow and gray-red. The dial and subdial are also coloured accordingly. The 30-minute, 12-hour chronograph and small seconds dials have a triangular ‘Paris stud’ pattern texture. Omega’s exclusive 3330 coaxial movement and Si 14 silicon balance spring bring extraordinary timekeeping performance and stability to the watch.
Another unique Spacemaster Z-33 watch design inspired by the iconic Omega ‘aviator model’ case shape, and is equipped with the new Omega 5666 temperature-compensated quartz movement, not only taking into account today’s pilots for many specific functions It also cleverly blended the legendary design of the early days with the innovative technology that Omega led the watch industry. The case is made of grade 5 titanium and has its own style. There are 4 buttons on the side of the case. Together with the crown, it can fully control all functions on the digital display dial. The daily time display includes the date, UTC and dual time zones, alarm clock and perpetual calendar. Flight time is measured by the timekeeping function and countdown function. In addition to these functions, the watch also has a professional self-programming function specially designed for pilots, which can record time data for up to 10 voyages, and can view the recorded data according to the date-hour display.

Pioneer Type 20 Hollow Watch Westime Special Limited Edition Launched By Zenith

On the evening of November 1, local time, Zenith Global President Aldo Magada and Westime Chairman Greg Simonian held an exclusive dinner in Beverly Hills, revealing the Pilot Type 20 skeleton watch Westime special limited edition. The watch is limited to 3 pieces and is only available at the Westime boutique for a price of $ 238,000. The VIP attending the dinner party experienced a sapphire crystal theme night event, watched the ice sculpture model of the watch, enjoyed dinner under the bright glass dome like sapphire, and enjoyed the music played by the transparent piano.

   The new Pilot Type 20 skeleton watch Westime Special Limited Edition showcases superb craftsmanship and watchmaking technology, using the legendary 5011K movement to create a truly masterpiece of ethereal architecture. The famous 5011K pocket watch movement is completely hollowed out to present a complete picture of the superior mechanism, while avoiding compromising its precise and reliable performance. Since its introduction in the 1960s, the 5011K movement has been known for its exceptional accuracy. In addition to watches and pocket watches, this movement is also equipped on the marine astronomical clock.

   The watch is equipped with a sawtooth crown, which allows pilots to easily adjust it even when wearing gloves. The dial is equipped with standard gold hour and minute hands, and the top is coated with a SuperLuminova fluorescent layer to ensure excellent reading at night. With the hollow and solid blue Arabic numeral time scales (6 and 12 o’clock), it indicates basic and complex functions. The new Pilot Type 20 skeleton watch Westime Special Limited Edition conforms to this series of DNA, showing the unique identity of Zenith Pilot’s Watch.

Technical specifications

Reference number: 04.2423.5011 / 78.C714
Movement: 5011K hand-wound movement, diameter 50 mm, thickness 10 mm, number of parts 134, number of gems 19, vibration frequency 18,800 times / hour (2.5 Hz), power reserve of at least 48 hours
Functions: Central hours and minutes, small seconds at 9 o’clock, power reserve display at 3 o’clock
Case, dial and hands: sapphire crystal case, dial and bezel, double-sided anti-glare sapphire crystal, hand-painted white gold lugs and crown, diameter 63 mm, thickness 18.50 mm, water resistance 30 meters, blue Arabic numerals, blue gold hands (SuperLuminova fluorescent coating on top)
Strap and buckle: rubber-lined black alligator strap with white gold pin buckle

A Touch Of Blue In The Deep Ocean Real Shot Panerai Submersible Sneak Series Mike Horn Mike Horn Special Edition

At this year’s Geneva International Haute Horlogerie Show, Panerai launched the Panerai SUBMERSIBLE stealth watch MIKEHORN Mike Horn version, including two models: green luminous coating version And blue luminous coating special version. Speaking of Mike Horn, the modern outstanding explorer has been the ambassador of the Panerai brand for more than 15 years, which has also become the source of inspiration for this new model. Next, take the Panerai SUBMERSIBLE stealth series watch MIKEHORN Mike Horn special edition as an example. (Watch model: PAM00985)

  The explorer Mike Horne can be said to be ‘into the sky’, walking through every corner of the world and going into extreme environments. This special edition inspired by this watch has the same spirit and quality as Mike Horne-sturdy and reliable, suitable for wearing on challenging adventures, and this watch uses innovative recycling Timing tools tempered by technology, highlighting the concept of environmental protection.

Watch real shot

  The watch has a diameter of 47 millimeters and the case is made of a new material, EcoTitaniumTM. This material is refined from recycled titanium, not a natural resource. Panerai introduced this material to the watch for the first time. The watch world has important significance. The case adopts the classic sandwich shape, following the iconic design of the brand, which is highly recognizable.

  The watch is equipped with a newly designed unidirectional rotating bezel, which can accurately calculate the time of each dive and high safety.

  The crown bridge is also one of the most recognizable designs of the brand.

Lug display

 On the black dial, the watch scale and oversized hollow hands are coated with blue Super-LumiNova®, which makes it easy to read the time clearly in the dark. A date display window is set at 3 o’clock, and a small second dial is provided at 9 o’clock, which is enough to meet the needs of daily life.

  The words ‘PaneraiSubmersible’ and ‘Automatic300m / 1000ft’ are not simply printed on the dial, but are screen-printed and engraved on sapphire crystal glass.

  The wristband of the watch is also made of new materials and special materials extracted from recycled PET resin. It echoes the blue coating of the dial and highlights the brand’s overall aesthetic design style. This blue color is the first time Panerai has used it, and it symbolizes the vast sea.

  The movement is a P.9010 self-winding movement, equipped with Incabloc® anti-vibration device and two barrels. It has a 3-day power reserve and a water resistance of 300 meters. The case back has a dense bottom design and is engraved with the signature of Mike Horn and a pattern inspired by marine life, which is very exquisite.

  This year, Panerai launched the SUBMERSIBLE stealth series of new watches, which not only inherited the brand’s classic design and outstanding performance, a touch of ocean blue, but also promoted our environmental protection concept to protect the planet and the ocean together.

  The above is the latest cutting-edge information of the 2019 SIHH Geneva International Watch Salon brought by the Watch House. Next, we will provide more and more exciting exhibition reports, so stay tuned. (Photo / Wen Watch House Xia Shaoyi)

  For more details, please click on the watch live event in Geneva:

Hamilton Thin-o-matic Introduction

The high-grade leather and texture available for the belt watch are limited after all, but the long strap of the metal chain watch can be varied in material and appearance, and it is more durable without being afraid of water and sweat. The chain that fits the watch body properly can also turn the watch into a bracelet-like jewellery. As for the ancient method, the chain bracelet has also greatly strengthened the ancient flavor of the nostalgic watch.

Hamilton Thin-O-Matic
的 This model of Hamilton’s new work comes from the psychedelic 60’s. The original uses a pearl-tumbler automatic movement made by several manufacturers such as Hamilton and Buren. The contemporary Thin-O-Matic can create the same chic body as the old one, even if the ETA 2824 watch movement is no longer used. That watch fan loved the retractable chain belt called slingshot belt, which brought them back to the Youyou years of the 1960s.

F.P. Journe Elegant Timepiece Won The Women’s Wrist Award

F.P. JOURNE has won the award again for its outstanding watch work. The winner this time is Élégante, which was introduced at the beginning of the year, and won the ‘Women’s Watch of the Year 2014′ award at the annual watch award. The awards ceremony was hosted by Montres Passion and Ringier Media Group and was held at the Intercontinental Hotel in Geneva.

Élégante’s ladies’ watch with electromechanical movement demonstrates the true vision of luxury

Élégante is F.P. JOURNE’s first women’s watch collection, embodying a revolutionary concept of timepieces. It is specially developed and designed for women. It is a feminine, elegant, precise, and extremely easy to use electromechanical watch. It has a fairly long power reserve that can support the watch for 10 years without stopping; if the watch is in a standby state, its power reserve can be up to 18 years.
If the watch is stationary and not being worn, it will automatically enter standby mode after about 30 minutes, saving power. Once you put on the watch again, the watch will automatically resume operation with the movement of the wrist, and the hands will rotate in the shortest ‘path’, that is, the correct time is displayed in a clockwise or counterclockwise direction. This design is also to reduce power consumption.

F.P. JOURNE Élégante wins the ‘Women’s Watch of the Year 2014’ award at the Watch of the Year Awards

The watch is equipped with an all-night dial, which is not only reminiscent of the shiny look of white mother-of-pearl, but also provides the best readability for the wearer regardless of the night. At night, when the hands pass the hour number, the wearer is just like Enjoy the shadow play. Élégante is the only women’s watch equipped with an electromechanical movement designed for the luxury market, reflecting the true vision of luxury. >

Shanghai Rolex Masters 10 Years Of Sharpening A Sword, The Classic Yongchuan Continued

This is the best time. The ‘Big Four’ ruled by Federer ruled the tennis world, raising the elegance and charm of tennis to an unprecedented level; Shanghai enjoyed Asia’s only ATP1000 Masters game and perfectly integrated the Shanghai style culture with the essence of tennis. From the 2009 ATP1000 Masters settled in Shanghai to the 10th Shanghai Rolex Masters in 2018, which is ready to go, the sword will last for ten years, and the classics will continue forever.

The only glory in Asia
   The ATP (World Men’s Tennis Federation) reformed the tournament level in 2009. The ATP1000 Masters came into being. As the eighth of the nine ATP1000 Masters of the year, Shanghai became a crowd of stars at the end of the year. The point of contention. More importantly, from North America to Europe, from hard to red clay, Shanghai is the only one-stop masters tournament held in Asia. This is the international tennis organization’s affirmation of the prosperity of the Chinese tennis market and the hard work of Chinese tennis players. Testimonials.

   Since the first year of the 2009 Rolex Masters in Shanghai, Rolex, a well-known Swiss watch brand with a long history and distinguished descent, has acted as the exclusive presentation sponsor and has officially designated the timepiece for the ATP1000 Masters. Being able to be favored by Rolex in the early stage of the event shows the great potential of Shanghai. The Shanghai Rolex Masters never let the world down, and won the ATP Masters of the Year for the fifth time in 2009-2013. Shanghai’s name has since been closely linked to top tennis events, and tennis has become a new business card for Shanghai, a charming capital.
Title sponsorship, go hand in hand
   Over the past forty years, Rolex has spared no effort to support the highest level of tennis tournaments. This exciting journey began with the cooperation between Rolex and Wimbledon Tennis Championships in 1978. For Wimbledon, Rolex has played an important role for more than forty years. Role, dedicated to supporting all levels of this Grand Slam tournament. It also includes co-sponsorship of the Australian Open and the timepiece of the conference. As a matter of course, starting this year, Rolex chose to work with the American Tennis Association and its flagship US Open tennis tournament to become the sponsor of the US Open, serving as the conference timekeeper and clock for the event; in keeping with the tradition of Grand Slam , Both parties share the unremitting pursuit of quality, excellence, precision and performance.

   In recent years, the development of tennis in China has been extremely rapid. Rolex values ​​the development potential of tennis in China, and supports all tennis events. It has been committed to promoting the healthy growth of tennis in China. Since 2010, Rolex has been upgraded to a title sponsor, and the Shanghai ATP1000 Masters officially changed its name to the Shanghai Rolex Masters. A city, an event, a brand, Shanghai and Rolex have jointly created the glorious decade of Chinese tennis.

   The Rolex Masters Shanghai not only respects traditions, but also seeks new changes. Just like Rolex’s secret to the vitality of the brand, it continuously strives for excellence and excellence. In 2017, the Shanghai Rolex Masters made a major change to the logo of the event. The outline changed from the original smooth curve to a tough straight line that transmitted power. The shape was sharp, like a diamond facet, which showed more precision and texture. The concept of rigorous competition, excellence, and Rolex’s global brand strategy are more matched. The interior design changed from the original Magnolia roof side to a large panoramic view overlooking the court. A tennis ball in the middle of the court is being tossed into the sky, making people feel like they are in the central court of the Shanghai Rolex Masters. An integral part. The change of the logo indicates the determination to comprehensively improve the quality of the event, and represents the beginning of a new chapter!
Witness the legend and create glory
   From October 7th to 14th, 2018, the 10th Shanghai Rolex Masters with a total prize money of US $ 9,219,970 will be held in Shanghai Qizhong Tennis Center as scheduled. Rolex will be the title sponsor and the tenth official designation Timepieces will witness more moments in history.

Rolex spokesperson Dominic Tim

Grigor Dimitrov

Rolex spokesperson Lucas Puy

    Looking back on the ten years that Rolex has accompanied the Shanghai Masters all the way, spanning every minute, countless classic pictures are fixed in front of the green Rolex timepiece. In 2014, Rolex’s spokesperson Federer experienced a ‘shock’ moment in the second round, saving 5 match points to pass the risk. Federer will not die, and there will be a blessing. Federer, who advanced all the way to the final, finally defeated French player Simon and won the Shanghai Rolex Masters Championship. In 2017, Federer returned to the top and scored twice in the Shanghai Rolex Masters, defeating his old rival Nadal and winning the championship. Tennis celebrities, Rolex spokespersons Rod Laver and Bjorn Borg also visited the Shanghai Rolex Masters scene, adding another star to this Asia’s highest-level event. From tennis legends in the era of black and white photos to tennis idols in the new century, no matter how the tennis scene changes, Rolex will always stand the test of time and shine forever.

Rolex spokesperson Roger Federer

   In October 2018, the defending champion and Rolex spokesperson Federer will return to Shanghai again with great expectations, joining hands with other brand spokesperson players such as Del Potro, Dimitrov, Tim, Raonic, Puy, Egypt Demond and others started a new round of competition for the championship trophy. Last year, Federer won seven championship trophies including the Australian Open, Wimbledon and Shanghai with his extraordinary comeback performance, and successfully defended the Australian Open title in Melbourne Park in 2018, achieving an unprecedented 20 Grand Slam Grand Prix . Federer has a deep relationship with the Shanghai Rolex Masters, leaving here a perfect footprint and a glorious moment in his career. During Wimbledon, Federer recorded a blessing video for the ‘tenth birthday’ of the 2018 Shanghai Rolex Masters, and promised that he would interact closely with fans in Shanghai to bring a mysterious gift.

Rolex spokesperson Roger Federer, 2017 Shanghai Rolex Masters Winner

   Time never stays for anyone, but it accumulates the power to success for the brave heart, and finally breaks into a timeless classic at a certain moment. The curtain of the tenth Shanghai Rolex Masters is about to be unveiled. Rolex will, as always, offer a wonderful tennis feast for fans who have come a long way in the pursuit of excellence. Who will be the hero of the 2018 classic moment? We will wait and see!